Neuroscience & Behavior

How Does Gambling Affect the Brain?

Exploring the brain's reward system, why it can be difficult to stop, and how recreational play can transition into an addiction.

Featured Video Resource

Watch & Learn How Gambling Unfolds in the Brain

Video credit reference: Balodis, I. & Querney, D. (2019). Retrieved from www.brainconnections.ca.

Brain Connections translates complex gambling research into an easy-to-understand format, illustrating how habits form and why stopping can feel out of control.

Neural Response

The Brain’s Reward System

When you gamble, your brain’s reward system lights up, making you feel excited. You can also feel excited just thinking about gambling or being reminded of gambling (such as seeing an ad for your favourite casino or online site, pay day, memories of your last win, or hearing others talk about their gambling wins).

 
 
Recognizing the Challenge

Why People Have Trouble Stopping

Rewards such as excitement, social participation, and enjoyment
Trying to win money back (chasing losses)
Game features that keep you playing
Moving Forward

Safer Play Habits & Seeking Support

Practicing Safer Play

Practicing safer play habits can help. But, some individuals may begin to develop problems with gambling. When this happens, it’s important to seek help.

Understanding the Spiral

Gambling can cause new habits to form that can be hard to break, leading an individual to feel out of control. Watch the video above or explore Brain Connections for more information on how this unfolds.

Professional Support Available

Need Help or Have Questions?

Professional counsellors are available 24/7 to talk confidentially whenever you need support.

  • PEI Gambling Support Line: 1-855-255-4255
  • Kids Help Phone: 1-800-668-6868